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Using Generative AI for Business Communications: Insights from Science

In the fast-paced world of business, effective and efficient communication is crucial. Recent research from MIT highlights the impressive potential of generative AI tools, particularly OpenAI's ChatGPT, in revolutionizing business communications. However, to leverage the full power of these tools, a touch of customization and context-specificity is necessary - an area where Delta Labs leads the charge.


The Power of Generative AI


In a groundbreaking study published in Science, two MIT economics researchers, Shakked Noy and Whitney Zhang, have unveiled the significant productivity enhancements achieved using ChatGPT. Their study revealed that professionals utilizing ChatGPT (3.5) not only produced higher-quality work (rated 18% higher, to be precise), but also spent 40% less time on their tasks.


The most remarkable part? The introduction of ChatGPT to less experienced writers effectively bridged the writing ability gap, enabling them to deliver work comparable to their more skilled colleagues.


Enhanced Job Satisfaction


Beyond improving productivity and quality of output, the study also pointed out a positive shift in job satisfaction among participants. Many reported that ChatGPT made their work more enjoyable and less burdensome. What’s more, a significant number of participants continued to use the tool even after the study, a testament to its practical utility.


The Caveat of Context


Despite the overwhelmingly positive results, some participants refrained from using the tool at work, noting certain limitations, primarily around the tool's lack of context-specific knowledge. Professionals, especially those dealing with unique company products, felt ChatGPT couldn't fully comprehend or generate content precisely tailored to their context and their customer base.


The Delta Labs Solution


This is where Delta Labs steps in. We focus on customizing Large Language Models (LLMs) like ChatGPT to unique business needs, turning a general-purpose tool into a specialized asset.


At Delta Labs, we believe the promise of generative AI lies in its customization. By incorporating businesses’ unique data and requirements, our custom LLMs acquire an enhanced understanding of the business, leading to more accurate, context-aware responses that are tailored to specific audiences in both style and content.


Navigating the Future


The MIT study has not only affirmed the significant potential of generative AI in augmenting workplace productivity and bridging skill gaps, but it has also shown us the importance of personalization and human oversight in unlocking the full potential of AI.


Delta Labs stands committed to this vision. By offering tailored AI solutions with our Hybrid Intelligence approach, we ensure that AI serves as a powerful ally in business communications, tailored and refined to meet our customers’ specific needs.


Stay tuned for our ongoing journey in advancing AI applications in business communications, responsibly and effectively.




About Delta Labs: Delta Labs is a cutting-edge AI consultancy focused on creating custom AI solutions made for humans. We believe in leveraging the power of Hybrid Intelligence, a perfect blend of human and AI capabilities, to help businesses grow and prosper.

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