Our co-founder Cindy Candrian sat down with Swissquote's UNLOCKED to talk about the work at Delta Labs, how we partner with companies using AI customer twins to simulate behavior, and how this is changing the way decisions get made.
Our co-founder Cindy Candrian joined the latest episode of UNLOCKED, Swissquote's interview series, to talk about the work we are doing at Delta Labs and how AI customer twins are changing the way companies make decisions.
The conversation focuses on why companies need customer simulations, what we are seeing across the companies we partner with, how well this approach works in practice, and how we test validity. Companies we work with use Elaiia to simulate how their customers will respond to product ideas, marketing messages, pricing changes, and strategic decisions, before they invest in execution. The result is faster, sharper decision-making, grounded in a real understanding of customer behavior rather than guesswork.
