
Scientific advisor · St.Gallen
Prof. Dr. Johanna Gollnhofer
Johanna is a marketing strategist and academic expert on consumer behavior, with a particular focus on sustainability and mainstream adoption. As Associate Professor at the University of St. Gallen, she works at the intersection of research and practice, helping organizations translate insights into impactful marketing strategies. She is the author of “The 60% Potential”, a widely recognized framework for turning sustainable offerings into mass-market success.






















