ACADEMY · CASE HUB

The knowledge behind every claim.

Case studies, validation studies, articles and recordings – the evidence behind what Elaiia says.

Case studies

Featured · Case study · Triumph

Triumph: how close can simulated customers get to real purchases?

Triumph compared Elaiia’s simulated customers, a 4,426-person survey and 4,767 actual customers across channel, spend, price and purchase frequency. Elaiia came 2.4× closer to what customers really did.

Case study · PDF · 2026

Read case study
Download PDF

Featured · Case study · Triumph

Triumph: how close can simulated customers get to real purchases?

Triumph compared Elaiia’s simulated customers, a 4,426-person survey and 4,767 actual customers across channel, spend, price and purchase frequency. Elaiia came 2.4× closer to what customers really did.

Case study · PDF · 2026

Read case study
Download PDF

Featured · Case study · Triumph

Triumph: how close can simulated customers get to real purchases?

Triumph compared Elaiia’s simulated customers, a 4,426-person survey and 4,767 actual customers across channel, spend, price and purchase frequency. Elaiia came 2.4× closer to what customers really did.

Case study · PDF · 2026

Read case study
Download PDF

2.4×

closer to what customers really did

  • Case study
  • Triumph

Simulated customers vs. reality

Triumph compared Elaiia’s AI customer simulations, a 4,426-person survey and 4,767 actual customers across channel, spend, price and purchase frequency. Elaiia came 2.4× closer to what customers really did.

Case
A 600-person consumer study, reproduced in Elaiia — Sloggi pack and tier table
  • Validation study
  • Sloggi · Triumph Group

A 600-person consumer study, reproduced in Elaiia

83 AI twins repeated a completed 600-woman packaging study with no access to the results. Same design decisions, same tiers, ρ = 0.90 – in a day instead of six weeks.

Case

1.5%

mean deviation · Elaiia twins

  • Validation study
  • The in-house build test

AI twins vs. a standard large language model

Same 15 European Social Survey questions, same scales, same public ground truth. Elaiia twins: 1.5% mean deviation. A standard LLM role-playing 100 respondents: 14.0%.

Case

96–99%

agreement with human results

  • Validation study
  • Four benchmarks

Matched benchmark comparison – four cases

Concept screening, A/B product test, packaging liking and open-ended recall. Twins matched human results at 96–99% agreement and the same decision in every case.

Case
LIFE AT DELTA LABS

One team, where science meets engineering.

Behavioural scientists, ML researchers and engineers at one table — guided by evidence, curiosity and real-world impact.

Meet the team

→

Panel talk on stage
The Delta Labs team in the office
Team lunch at the office
Conversation at a conference
Audience at the Suva x Delta Labs event
The Delta Labs team in matching hoodies
LIFE AT DELTA LABS

One team, where science meets engineering.

Behavioural scientists, ML researchers and engineers at one table — guided by evidence, curiosity and real-world impact.

Science

→

Panel talk on stage
The Delta Labs team in the office
Team lunch at the office
Conversation at a conference
Audience at the Suva x Delta Labs event
The Delta Labs team in matching hoodies
LIFE AT DELTA LABS

One team, where science meets engineering.

Behavioural scientists, ML researchers and engineers at one table — guided by evidence, curiosity and real-world impact.

Science

→

Panel talk on stage
The Delta Labs team in the office
Team lunch at the office
Conversation at a conference
Audience at the Suva x Delta Labs event
The Delta Labs team in matching hoodies
CUSTOMER VOICE

Trusted by brands across industries.

From Zürich’s academic excellence to global industry trust.

“With Elaiia, customer intelligence has become a creative collaborator rather than a validation step at the end. We are now able to explore emotional territories, develop new collections, and shape our launch campaigns with the customer perspective informing decisions along the way.”

Eszter Szijarto

Global Head of Consumer Insights & Strategy at Triumph

"Elaiia helps us iterate quickly and work more agile, because we can bring the customer voice into decisions instantly throughout our iteration cycles."

Christian Wensor — Lorenz Snacks

Customers

"Customer Intelligence used to be episodic for us. Elaiia is an always-on customer insight layer for Fleurop—so we run disciplined test-and-learn cycles instead of debating opinions."

Rinaldo Walser

COO, Fleurop-Interflora (Schweiz) AG

CUSTOMER VOICE

Trusted by brands across industries.

From Zürich’s academic excellence to global industry trust.

“With Elaiia, customer intelligence has become a creative collaborator rather than a validation step at the end. We are now able to explore emotional territories, develop new collections, and shape our launch campaigns with the customer perspective informing decisions along the way.”

Eszter Szijarto

Global Head of Consumer Insights & Strategy at Triumph

"Elaiia helps us iterate quickly and work more agile, because we can bring the customer voice into decisions instantly throughout our iteration cycles."

Christian Wensor — Lorenz Snacks

Customers

"Customer Intelligence used to be episodic for us. Elaiia is an always-on customer insight layer for Fleurop—so we run disciplined test-and-learn cycles instead of debating opinions."

Rinaldo Walser

COO, Fleurop-Interflora (Schweiz) AG

CUSTOMER VOICE

Trusted by brands across industries.

From Zürich’s academic excellence to global industry trust.

“With Elaiia, customer intelligence has become a creative collaborator rather than a validation step at the end. We are now able to explore emotional territories, develop new collections, and shape our launch campaigns with the customer perspective informing decisions along the way.”

Eszter Szijarto

Global Head of Consumer Insights & Strategy at Triumph

"Elaiia helps us iterate quickly and work more agile, because we can bring the customer voice into decisions instantly throughout our iteration cycles."

Christian Wensor — Lorenz Snacks

Customers

"Customer Intelligence used to be episodic for us. Elaiia is an always-on customer insight layer for Fleurop—so we run disciplined test-and-learn cycles instead of debating opinions."

Rinaldo Walser

COO, Fleurop-Interflora (Schweiz) AG

ELAIIA

Always current

Stay close to what we're learning.

New case studies, research papers, validation, training content and Forum insights from across Elaiia Academy.

Bring us a real decision

The customer simulation layer.

© 2026 Delta Labs AG. All rights reserved.

Book a demo